Corporate Television’s 5 easy steps to corporate television
Enjoying a world where video is everywhere is a reality. You just have to take a look at the explosive growth of on-line video in the last five years. According to Cisco, 76 percent of business executives watch one-way business videos at least once a week, and 40 percent view them daily. Not just that, but the most popular use of one-way video is for education and training, listed among the top three preferences by 48 percent of executives.
The shoe brand Zaposs was one of the pioneers building an on-line corporate television.
So, getting there is possible and it is not a question of if but a question of how.
Well, we have an answer translated into these 5 easy steps.
5 Steps to implement Corporate Television in your organization:
Step 1 – 10-4 Scan: We always start off with the 10-4 scan, which is identifying in your organization, which applications and which programs are most relevant and will hit the most ROI.
From there, we analyze your source material. Just take a look at the convent training programs that you have, the sales collateral that you have… these are existing intellectual property, most likely trapped in some sub-optimal format such as PDFs, Powerpoints, etc.—precisely the materials we can transform and “videofy”.
Step 2 – A & D: And that’s how we proceed to the second step, which is architecture and design. This is the phase in which we re-design the training program that goes on for 75 days, the formal management training program, we understand the target audience, the use case scenario, the context, and the culture. And that’s where we do the architecture. We decide to -for example- transform those programs into a Jeopardy like game show experience for the management trainees. This is a phase for laying out; it’s when we decide whether it’s going to be 30 videos, 70 or 200. It’s also wherein we choose an applicable TV-format, the mood of the videos according to the audience, the schedule, how and when they are deployed… Only after making all these decisions can we go into production.
Step 3 – Content Implementation: It seems nowadays that content creation, in a broader sense, can sometimes be user-generated content, or web capture. But here, we refer to produced content. We develop a universal library of reusable enterprise videos to power a full array of program-level, network-level and individual-level solutions. What matters in this case is volume–to be able to produce hundreds of videos in an effective way. Another thing that matters is speed—to produce videos in a short amount of time (let’s say 100 videos in three weeks), and to reduce the cost of the videos by using industrial scale methodologies.
Step 4 – Technology Implementation: We also know this phase as Packaging and Delivery, which is really what technology is for, to be ready to serve these libraries at the application level, at the network level and at the individual level. You can’t just dump that much video onto the audience or onto the administrator. So you need to have backend systems, frontend systems… a way to put together all your content, all of your Lego blocks.
Step 5 – Data & Analytics: And last, but not least, you measure, measure, measure in order to find what you’re really looking for, the insights to be able to do it better in the future.
Now, all this may seem complicated and time-consuming, but the good news is that we are fully capable of doing this in a way that your organization, from a standing start of zero, can enjoy its own corporate television in six months.
With more than 500+ videos on their YouTube channel, Oracle is one of those organizations that understand the value of having their own corporate television.